![]() Barney and Grant’s ‘resource-based view’ (RBV) framework (Ref. The importance, nature and mix of ‘resources’ in ‘resource-based’ models of extant business strategy literature is being redefined. A bank can now be setup in weeks using Banking-as-a-service from numerous providers.ĭigital business enablers like these facilitate new agile market entrants to setup, establish and scale up rapidly - effectively consigning incumbents to a ‘legacy play’ burdened with legacy resources and outmoded capabilities. This disaggregation of business value chains from production-to-end-customer is occurring more rapidly today than in earlier large-scale industrial transformations due to convergence of multiple factors: proliferation of digital resources/assets, their ease-of use and modular plug-and-play nature, low barriers of adoption, democratisation of innovation, availability of global talent in the zoom generation and infrastructure that enables global terabit data flows.įor example, a company can now easily integrate a cloud-enabled digital asset like Zoho, HubSpot, Salesforce, Marketo or Act-on to maintain, service and manage its sales, customer relationships and marketing at a fraction of a price than a decade earlier. Technology hyper-charged competitors and digitally innovative start-ups are disrupting incumbents by unbundling & re-bundling decades-old value chains in business, transforming them in a way that has never been seen before. ![]() The way companies interact with and within their business ecosystem of customers, suppliers, partners, employees and stakeholders is being disaggregated. Business is undergoing massive disruptions. ![]()
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